BAZOOKA FITNESS
HEALTH & FITNESS
Aiming to create a sustainable fitness lifestyle and a brand new obsession for the city, Bazooka Fitness tries to disrupt the fitness game in Jodhpur. Competing with established giants in a city that has proven to be impossible to penetrate by some of India’s biggest fitness brands.
Services: Branding, Marketing, Advertising, Design, Photography & Video Production-
Create and launch a new fitness brand that appeals to the modern fitness obsessed. The identity should look modern and the brand should be scalable. All these touch points in harmony should help the brand break into the market as a trustworthy fitness club as soon as possible.
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Branding: Brand Name & Logo
Marketing: Content Marketing & Performance Marketing
Advertising: Static Advertisements & Dynamic Advertisements
Design: Graphic Design
Photography: Services
Video Production: Commercial
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Instagram
Facebook
Google
Print
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Branding: Created an identity that takes inspiration from sports rather than traditional bodybuilding. It helped Bazooka Fitness look new and refreshing among other competitors.
Marketing: High production quality organic content on Instagram and Facebook. Focus on gamification elements to create excitement for existing customers.
Advertising: Targeted ADs on Instagram, Facebook & Google. Quarterly print ADs.
Design: High-quality social media posts and printed marketing material in line with the brand’s identity.
Photography: High-production quality photography showcasing Bazooka Fitness’s offerings.
Video Production: Produced a Jodhpur-focused emotional launch film showcasing the branch manager’s journey that led to the creation of the brand.
